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Showing posts from August 23, 2010

Market Your Certification [GENERAL CERTIFICATION]

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by Kimberly Pittmon Properly marketing your certification can open doors, impart confidence and build networks. On the flip side, under marketing your certification is like shrouding it in secrecy. Here are a few tips to make your certification work for you. 1. Build professional networks: Cultivating business relationships underpin your success. That said, employ the 80/20 rule when building your network. Follow two easy steps to get started. First, carve out 20% of your contacts. Second, focus 80% of your time on fortifying relationships with them. This rule seems paradoxical. But the goal is to work smarter, not harder. Don't have many contacts? Seize everyday encounters to cast a wide net. Opportunities include vendors, clients, customers and peers. Keep your business cards handy. Distribute them to potential contacts. Once you establish a new contact, reach out to them. Send periodic emails containing anecdotes, news or other relevant material. Keep the tone professio